Doing some research on the Sea Doo Spark and was reading about the target demographic for the Spark.
It seems that "young, car-driving buyer are the target market for Spark." Right now the average age of a PWC buyer is 48. The Spark is aiming at much younger people -- those who are aged 25-35 and make a combined income of around $89,000. Does that sound like you?
All this is aimed to rejuvenate the PWC market. The average price of a PWC in 2008 was $8,700, but market research showed that people were willing to spend $6,600 on a PWC. So there is demand just not at that high of a price point. The used market was four times the size of the new market. So the Spark is supposed to get people in new and affordable PWCs.
Check out a more detailed story about it here.
Spark designed to lead PWC resurgence | Powersports Business
It seems that "young, car-driving buyer are the target market for Spark." Right now the average age of a PWC buyer is 48. The Spark is aiming at much younger people -- those who are aged 25-35 and make a combined income of around $89,000. Does that sound like you?
All this is aimed to rejuvenate the PWC market. The average price of a PWC in 2008 was $8,700, but market research showed that people were willing to spend $6,600 on a PWC. So there is demand just not at that high of a price point. The used market was four times the size of the new market. So the Spark is supposed to get people in new and affordable PWCs.
Check out a more detailed story about it here.
Spark designed to lead PWC resurgence | Powersports Business