[Hunter090]

Doing some research on the Sea Doo Spark and was reading about the target demographic for the Spark.

It seems that "young, car-driving buyer are the target market for Spark." Right now the average age of a PWC buyer is 48. The Spark is aiming at much younger people -- those who are aged 25-35 and make a combined income of around $89,000. Does that sound like you?

All this is aimed to rejuvenate the PWC market. The average price of a PWC in 2008 was $8,700, but market research showed that people were willing to spend $6,600 on a PWC. So there is demand just not at that high of a price point. The used market was four times the size of the new market. So the Spark is supposed to get people in new and affordable PWCs.

Check out a more detailed story about it here.

Spark designed to lead PWC resurgence | Powersports Business

 

[srsbz]

problem is that most people around that age don't have money to enjoy these kind of sports. let alone afford the actual vehicle

 

[Neptune]

I don't think that is completely true. Sure there are people that age that don't have the money to purchase a PWC, even the Spark, but a couple could have a combined income that is enough to buy the Spark. That is what they are going for. Young couples, not young singles.

 

[BTMG]

I don't think that is completely true. Sure there are people that age that don't have the money to purchase a PWC, even the Spark, but a couple could have a combined income that is enough to buy the Spark. That is what they are going for. Young couples, not young singles.

if they're combining income they should be combining debt as well.. $89K is well and good for a young couple but if they have $400K of student debt to paydown that $89K doesnt go very far now does it...

but hey live the dream right

 

[srsbz]

I don't think that is completely true. Sure there are people that age that don't have the money to purchase a PWC, even the Spark, but a couple could have a combined income that is enough to buy the Spark. That is what they are going for. Young couples, not young singles.

These PWCs come at a hidden price.

You need a car that can tow it. Or a dock to store one.
You need a trailer to carry it.
You also need a place to go out and use one

It's not the most affordable form of leisure.

But the lower price does bring more buyers in general of all ages. Which is good for me

 

[seaking]

They're on point with the type of buyer they're trying to get, even being single its still possible to afford the Spark and everything else needed to transport, store and ride it. Not something for every 25-35 year old but for fraction of those people.

 

[Hunter090]

I did see in another thread that the price shoots up to like $9,000 once you add in all the hidden fees that they don't put in the actual "cost."

Student debt is a large issue. It varies from person to person, but I would say that people with student debt likely shouldn't be buying a PWC.

 

[srsbz]

thats why its a niche market.

That $9000 price is due to a bunch of stupid fees that the dealer slapped on.

 

[yo69xl]

thats why its a niche market.

That $9000 price is due to a bunch of stupid fees that the dealer slapped on.

I couldnt agree more , in the quote I got from my local dealer 30% of the total price was fees and taxes ... and thats total crap .

I say unless they actually sell the ski at msrp price plus a small fee and taxes is not going to be the " true bargain " SeaDoo is trying to advertise .

 

[Neptune]

So the consensus that i am getting here is that the Spark may be far less affordable than it is claimed to be, and that the families that this is targeted towards actually don't have the money nor the desire to buy the Spark. Interesting...

I am interested, as long as it doesn't have this myriad of fees attached to it. That is wack.

 

[Sparkmats]

The ski is much less expensive than any other comparable option. The Spark is set up like most cars are, if you want the nicer options you have to pay the extra costs. Want Leather in your car and GPS? You have to pay. Want the Sport or Touring package with the larger chrome rims and tires ? You have to pay.
It's not hard to understand that most people assume the ski is 5 Grand plus fees and taxes. It is, but that is for the plain-jane 2 seater 60 Horsepower Dog. If you want the 90 HP HO with the 3 seat option and the convienence package, bust out the wallet and pay the extra dollars !
iBr braking system is not free, pay up if you want the goods guys.............. Or you can go buy the Big Gas guzzling 16 Grand 900 pound 3 seater with double Supercharged and intercooled Engine that is on the Dealer's showroom floor. They will pass everything but the next gas station when you are out riding.

 

[srsbz]

I have no problem with the MSRP

I just hate dealer fees. I always argue against them personally.